Perk Up Your Bio

[BookMarketer]

In today's guest post, marketing expert and mentor Marcia Yudkin shares some great tips for making your biographical information more compelling. On your "About" page, in conference materials, in media kits or elsewhere, a business bio should not be a...

</img> In today's guest post, marketing expert and mentor Marcia Yudkin shares some great tips for making your biographical information more compelling. On your "About" page, in conference materials, in media kits or elsewhere, a business bio should not be a cold, dry list of qualifications, with every fact in its appropriate slot.
Nor should it be a chronology of your career.
Instead, in your bio, provide an overview of your achievements and distinctive work approach. Through what you say or how you say it, also impart a sense of you as a person.
To warm up your bio with sparks of life, include one or more of these:

• A quote from you or your personal motto

• A phrase clients or an authority figure use about you (clients call him "the uncoach" because his advice is so laid back and subtle)

• Fanciful or unexpected language (paints the scenes that beckon to her)

• Concrete details (trained his first dog, a Schnauzer, at age 10)

• Vivid extremes or contrasts (has taught everyone from CEOs to imprisoned drug dealers)

• Tantalizing numbers (the third most quoted Canadian chartered accountant)

• A fact that humbles you (Alan Weiss once appeared on Jeopardy, where he lost to a dancing waiter)

Reprinted with permission from Marcia Yudkin's free weekly Marketing Minute newsletter, published every Wednesday since 1997.* Subscribe at http://www.yudkin.com/markmin.htm.
</img> </img> </img> </img> </img>


More...